4.5
(
7
reviews)
Matthew Eriksen
Good Brand Partners
Salem, MA
I help businesses stand out with a brand that’s next-level and the systems to back it up. Because when you look the part and your workflows run smoothly, attracting dream clients and growing your business gets a whole lot easier.
Specializes in
Projects
296
completed
Language
English
Social media
About
Look legit, work smarter, and book next-level clients with optimized systems, strategy, and a super-aligned visual identity that actually feels like you. Hey, I’m Matthew—brand designer, business coach, and certified systems nerd. My goal? To help service providers and entrepreneurs show up like pros, attract better opportunities, and build a sustainable business that feels good, easy, and actually fun to run. From logo design and workflow automation to websites, marketing collateral and 1:1 coaching—I unify all the moving parts into one clear, confident, and cohesive vibe. The result? Less stress about how your business looks or runs, and more freedom to do the work you love (and get paid well for it). It’s a good day to be a good brand. Time to make your mark!
HoneyBook Optimization
Clientflow Mapping and Strategy
Business Strategy and Coaching
Branding
Template Design
Copywriting
HoneyBook Setup
Automation
Website Design
HoneyBook Onboarding
Business Consultants
Florists
Photographers
Coaching
Events
Wedding Professionals
Meet the Pro
Services & rates
Copywriting
Expand DescriptionHarness the power of words with our tailored copywriting service designed to elevate your brand voice across all platforms. Whether you need compelling website copy, persuasive sales pages, or engaging scripts for courses and presentations, we've got you covered. For HoneyBook users, we craft effective email and onboarding communication that leaves a lasting impression. From telling your brand story to driving conversions, our service ensures impactful messaging that resonates. Let's turn your ideas into words that mean business! Custom quotes are available for larger projects beyond hourly billing.
HoneyBook Audit and Optimization
Expand Description90-minute audit to unlock your potential! Whether you’re just starting out or refining your clientflow, this impactful strategy session will transform your HoneyBook experience. Expect a thorough audit, tailored recommendations, and a fully mapped-out clientflow. You’ll leave with a clear action guide and the confidence to optimize your HoneyBook for success.
Brand Identity and Logo Design
Expand DescriptionElevate your brand with my signature branding services. Start with a strategy session to refine your mission, vision, and values. Then, watch your ideas come to life through custom logo design, hand-picked color palette, and curated typography. Opt for additional illustrations, elements, or brand guidelines to amplify impact and ensure cohesion. The result? A comprehensive brand toolkit primed for application across website, social, HoneyBook, digital products, courses, and more. Unleash your brand's full potential — let's create something extraordinary together!
Business Strategy and Coaching
Expand DescriptionEmbark on a transformative 50-minute virtual coaching session where I roll up my sleeves to audit your website, branding, or materials, and provide actionable insights for a powerful revamp. Need a business strategy or organic marketing boost? I've got you covered. Let's unravel opportunities, fine-tune your brand presence, and chart a roadmap for success. This isn't just a call; it's a catalyst for growth. Book now and let's amplify your business together!
HoneyBook Sprint
Expand Description8 hours of HB Pro expertise packed into a single day! Perfect for beginners or intermediates who need a fast setup, this done-in-a-day intensive combines the best of both worlds: hands-on support and expert implementation. We’ll start with a strategy session to identify key improvement opportunities and ensure alignment. After that I'll get to work building out (or revamping) your account while you sit back and relax! We’ll close the day with a 1-hour review to ensure you’re fully equipped to maximize your new HoneyBook experience.
HoneyBook Full Setup
Expand DescriptionIn just 3–4 weeks, get a complete HB revamp tailored for success! Experience the ease of a completely hands-off, done-for-you setup by a certified HoneyBook Pro and expert brand designer. This comprehensive package covers everything from clientflow mapping and settings customization to branding, scheduler setup, form and file design, automations, and more. Plus, benefit from a custom video walkthrough, 1:1 coaching before launch, and 30-day support to ensure a seamless and effective setup.
Website Design
Expand DescriptionPunch up your online presence for a compelling journey users will want to savor, not skim. Inside our web design service, we'll kick-off with a strategy session, choose from two initial design concepts then experience the ultimate refinement through two rounds of feedback. We bring your vision to life across up to 10 fully fleshed-out pages designed in our platform of choice, Webflow. Optional copywriting services are available. Let's craft a digital presence that not only speaks volumes but leaves a lasting impression!
HoneyBook Course and Mentorship
Expand DescriptionTransform your setup with HoneyBook Confident, my newly revamped course and mentorship program. Gain clarity through six (6) core modules with step-by-step guidance, plus personalized coaching within my dedicated community platform. Post your questions, attend live calls, and get the support you need to streamline your business operations, attract dream clients, and manage relationships! Course includes lifetime access to trainings, plus 90-days of free community support and the ability to stay in side for a low monthly investment of $97.
Paige A.
Matthew was so kind and helpful!!
Industry: Photography
Services Booked: HoneyBook Onboarding
Vera M.
I had a consultation with Matthew to help me set up HoneyBook, and it was incredibly helpful. He answered all of my questions clearly and thoroughly, and on top of that, he was just a genuinely lovely person to chat with. I really enjoyed the session and found it extremely valuable. Thank you so much, Matthew!
Industry: Entertainment
Service Booked: Consultation
Ann K
Services: Onboarding Calls
Industry: Wedding Hair and Makeup
Ajarae C.
I’d been stuck DIY’ing in Canva, hiding behind a brand that no longer felt like me. One single day with Matthew changed everything. I hired him for an in-person workshop where he helped pull the vision from my head and shape it into something clear, beautiful, and true to me. I left with a new brand name that feels spot-on and a full framework that reflects where I want to take my business. I finally feel like I have the courage to step into this new era with a look that actually feels elevated and aligned, but still deeply me!
Service: VIP Day
Industry: Coaching Business
Aubrey A.
This was such a helpful overview and introduction to HoneyBook. I really appreciate Matthew getting me started!
Services: HoneyBook Onboarding
Industry: Coaching
Bitty B.
Matthew is amazing, was very patient in helping me learn and helped me a ton. There’s a lot of steps in setting up an effective Honeybook account and he really made me feel supported in learning how to use mine & no question felt like a dumb question. I really appreciate him a lot! Highly recommend.
Service: Onboarding sessions for Honeybook
Industry: Mobile Bar
John A.
Matthew at Good Brand Partners has been a tremendous resource for Creative Collective and our members. He led branding workshops for our community that spanned multiple industries - from makers to consultants to retail - and delivered real value to everyone in the room regardless of their business type. What stood out most was Matthew's ability to make branding accessible and actionable. Our members walked away with clarity and tools they could actually use, not just theory. He also helped us with our own branding work, and his strategic thinking made a real difference. If you're looking for someone who can translate branding expertise into practical guidance that works across different business models, Matthew's your person. Our members were thrilled with the workshops, and we were equally happy with the work he did for Creative Collective directly. Highly recommend Good Brand Partners for any business looking to strengthen their brand with expert guidance that actually makes sense for small businesses.
Service: Branding assistance, workshop facilitation
Industry: Business Mentoring
Roz B.
I've had the pleasure of working with Matthew for 10+ years. He's continually delivered and delighted our team with designs that make us stand out in print, video, and social. Working with GGB on a project gives me peace of mind. It's a 'no brainer' marketing decision because I know the end result will be fantastic.
Profession: Entertainment Marketer
Romier O.
I hired Matthew for HoneyBook consulting. As a small business owner juggling many hats, workflow optimization wasn't exactly my forte—nor did I have the time to figure it out on my own. Matthew helped me map out my entire customer journey and set up my HoneyBook account to create a seamless, professional experience for both my clients and me. The finished product exceeded my expectations, and I’m now fully confident for my upcoming launch. I can’t wait for clients to interact with the system we built. If you need support, I highly recommend finding a strategic partner like Matthew. It’s a worthwhile investment!
Services Booked: HoneyBook Full Setup
Industry: Cybersecurity Consulting
Erika M.
Working with Matthew was extremely helpful. He helped me learn how to take my Honeybook knowledge to the next level. He helped me streamline processes in my business. Not only that, but he helped me think strategically about the client journey and how the various pieces fit together. It was huge to have him as a thought partner and guide. Plus, we had fun working together. I highly recommend working with Matthew for support with Honeybook and marketing, such as branding, messaging, and design.
Services Booked: HoneyBook and Marketing
Industry: Executive Coaching
Claire R.
Good Brand Partners is a very understated name for a brilliant branding agency. Brilliant Brand Partners or Amazing Brand Partners might be more apt. I hired GBP for a brand identity project for my business. To say my team and I are delighted with the results would be the understatement of the century. At every step of the way, Matthew and his team listened carefully, incorporated our feedback, and led us along a path to a brand identity that truly represents who we are, appeals to the brands and businesses we aspire to attract, and works seamlessly across all platforms. Having launched our new website just a week ago, I've already received two enquiries directly from the website from potentially high value new clients. I attribute this to the shiny new website and brand identity GBP created for us. In addition, I've partnered with GBP on several projects, and every single time I'm impressed by Matthew's calm professionalism, exceptional organization skills and effortless-looking emotional intelligence. Not to mention the beautiful and sophisticated designs, which ensure the client's business needs are at the heart of the process every time. I can't recommend GBP and Matthew highly enough.
Industry: SEO Agency
Services Provided: Brand Identity
Bret S.
Matthew is one of my favorite humans. I hired him to revamp the visual identity of my company—which houses five sub-brands. I’m so grateful for him and the work he's produced across our website, apparel, and social media. He was a lifesaver!
Profession: Content Creator & Producer
Anne G.
Before working with Matthew, I was stuck and unsure how to move forward with my rebrand. But I decided to invest and it was the best decision ever. He really connected to my company values and who I am as a person—and was able to translate my ideas into concrete branding, web design, social graphics, and marketing collateral. He went beyond my expectations and I am extremely happy with the result!
Profession: Life Coach