Kelli Esquilin

Kay + Co. Studio is an online business management agency serving creative service-based businesses. We streamline a huge part of your business so you can regain your CEO status.

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Washington, DC
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Pro Since 
2020
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Setup & Workflows

Full Service Setup

Five Figure Systems VIP Weekend Premium:

The VIP Weekend was created to help you, as a creative business owner, set up unique client experience workflows that are perfectly organized, streamlined, and branded to your business.

Within one weekend, you'll walk away with automated workflows and a full system setup for your business with custom-designed assets, custom proposals, brochures, guides, and automation that does the hard work for you.

Five Figure Systems VIP Weekend Lite:

This is a perfect choice for new and small business owners, or for those not quite ready for the Premium VIP Weekend. You'll receive a full system setup for your business with templated assets, proposals, and automation that does the hard work for you.

With a full system setup including 4 custom automated workflows, canned email templates, access to a tutorial vault, and me for 14 days of Slack support, you'll be well on your way to automation heaven.

Setup & Workflows

Full Service Setup

Five Figure Systems VIP Weekend Premium:

The VIP Weekend was created to help you as a creative business owner set up unique client experience workflows that are perfectly organized, streamlined, and branded to your business.

Within one weekend, you'll walk away with automated workflows and a full system setup for your business with custom-designed assets, custom proposals, brochures, guides, and automation that does the hard work for you.

Five Figure Systems VIP Weekend Lite:

This is a perfect choice for new or small business owners or those just not ready for the Premium VIP Weekend. You'll receive a full system setup for your business with templated assets, proposals, and automation that does the hard work for you.

With a full system setup including 4 custom automated workflows, canned email templates, access to a tutorial vault, and me for 14 days of Slack support, you'll be well on your way to automation heaven.

Setup & Workflows

File & Template Design

Setup & Workflows

HoneyBook Optimization

Our VIP Day is an excellent option for you if you're a DIYer who needs a little guidance. Maybe you're new to business and aren't ready for a VIP Weekend? Perhaps you know enough about HoneyBook to get started yourself, but you need a little guidance on what to do first and how? Let us swoop in, review your process, and give you the step-by-step help you need to build your assets and workflows yourself in only one or two weeks.

Setup & Workflows

HoneyBook Strategy Call

Setup & Workflows

HoneyBook Courses

Setup & Workflows

Configure Company Settings

Setup & Workflows

Configure Scheduling

Setup & Workflows

Email Templates

Setup & Workflows

Integrations

Setup & Workflows

Post Setup Support

Setup & Workflows

Contact Form Setup & Integration

Setup & Workflows

Template Setup

Setup & Workflows

Training Resources

Design & Branding

Template Design

Design & Branding

Branding

Design & Branding

Brand Collateral

Business Strategy & Coaching

Business Coaching

Design & Branding

Design

Business Strategy & Coaching

Client Journey Strategy

Business Strategy & Coaching

Brand Strategy

Business Strategy & Coaching

OBM

Marketing & Sales

Instagram

Marketing & Sales

SEO

Marketing & Sales

Facebook Ads

Virtual Assistant

Blog Management

Virtual Assistant

Social Media Management

Virtual Assistant

General Business Management

Virtual Assistant

Technology / Systems Management

Finance & Legal

Legal

Finance & Legal

Bookkeeper

Finance & Legal

Accountant

Portfolio

Reviews

Showing ? reviews of ?
Shaleema J.
November 11, 2022

"Kelli has expertise and knowledge in planning and executing the HoneyBook system. She listened to my needs and provided great suggestions to make my system more organized and efficient. In addition, Kelli kept my project tasks and deadlines organized and timely. Kelli presented helpful solutions to my questions. I'm beyond satisfied with my new system. I would hire Kelli again!"

Services Booked: Full Service Setup

Response from
Shaleema J.

Karima N.
September 2, 2021

"I now can easily send people what I need from them and the process is way more streamlined for them and me! I thought I could do it all myself and honestly didn't know what I didn't know and was overwhelmed thinking of adding anything else to my plate. Just hire Kay + Co! Stop trying to do it all yourself and figure out what you need to really take your biz to the next level!"

Services Booked: Full Service Setup

Response from
Karima N.

Faith G.
November 5, 2021

"I was scared that automation would not be personable, but Kelli helped me write a personalized script for each communication point! I loved how organized her website was and that she was referred by HoneyBook. Do it today! I am now able to focus on what I truly love: my zone of genius on content strategy and creation! Also, answering my potential clients punctually with automation and not missing a beat! Girl, quit playing with your business and coins!

Services Booked: HoneyBook Optimization

Response from
Faith G.

Taylor P.
March 11, 2022

“Not only was Kelli and the team able to implement strategies into my flows that were incredibly helpful, the work and the homework I completed with Kay + Co. also showed me other gaps in my system & helped me fix other aspects to Taylored Vows. The confidence Kelli has within her own business is so incredible and made me want to jump toward working with her. It took me 6+ months to actually pull the trigger but once I made the jump I was able to just sit back & let Kelli show me some incredible practices for my business. DO IT. Take the leap and invest in not only your business but yourself.”

Services: Full Service Setup

Response from
Taylor P.

Alyssa J.
March 20, 2021

“After having my initial consult, I felt at ease and loved Kelli’s personality, and after checking out her social media and other work, I decided she was the HoneyBook Professional I wanted to work with. I loved when she sat down with me to show my physical workflow. I have gotten so much TIME back!! Not only do all of my brochures, questionnaire, and proposal have a new matching design they also make me look more professional to my clients. I have already saved so much time in onboarding new clients in the past month since my VIP workday!”

Services Booked: Full Service Setup

Response from
Alyssa J.

Dominic H.
September 20, 2022

"Unfortunately, I would not recommend working with Kay and Co. The quality of the work is poor, and the work provided is not checked for quality before delivery. It was sent with errors which I have had to fix, sent with images of other photographers work even after requesting it be changed, not checked for mobile optimization, images do not fit correctly in the blocks used, and many other things. The copywriting service was just copying our previous legacy files and deleting text here and there. I am quite disappointed to pay 1000s of $$ and have to rebuild the smart files that were delivered. They did offer to fix the errors, but after being so disappointed my wife and I decided to build them ourselves."

Services Booked: Full Service Setup

Response: We base our designs on our client’s current branding, which you provided with your website and 5 old service guides. Your package included copywriting and smart file creation for 1 brochure and 1 proposal, but we agreed to write and create 5 brochures and 3 proposals. You approved the copy two weeks before the build took place, and our VIP Weekend resulted in 9 brochures, 6 proposals, and 11 automations. All files are optimized for laptops, tablets, and mobile phones, not 28"+ screens. Design is subjective, so we add 3 weeks of support time with our builds to make edits. We offered to make your edits but you declined with ample support time left. We would still like to offer you those edits and any others you request if interested.

Response from
Dominic H.

Dominic, first and foremost, I would like to apologize for any miscommunication we had at the beginning of our time together. Initially, there was some confusion, which we corrected via discussion. We always base our designs off of our client’s current branding. We found yours on your website and your previous service guides you sent us to review. Typically, the copywriting service includes copywriting for one 1 custom brochure and 1 custom proposal, but we agreed that for you, we will do it for your 5 brochures and 3 proposals along with creating smart files for those 8 items. We sent you the final copy drafts 2 weeks before your build so you could have time to make comments for any editing, and I even reminded you to do this a few days before your scheduled call with our writer. You made no comments/edits, and none were brought up during the call or afterward – actually, you expressed being very pleased during the call with our copywriter. As a result, we assumed that you approved of the copy that would be used for the 8 smart files we would build for you. Regarding everything included in the package (adding packages, adding contracts, adding questionnaires, adding your custom canned emails, creating the smart files, and creating the multiple workflows), we extended our build 1 extra day to finish everything for you. During your VIP weekend, you checked in on our status and requested edits and additional files to be made, which we obliged – at the end of the weekend, you ended up with 9 custom brochures and 6 custom proposals. We know that opinion on design is widely subjective, and so after we hand over the deliverable to our client, we specifically offer 3 weeks of support so we can make revisions based on your feedback. At the beginning of your 2nd week of support, we received smart file edits from you and noted that most were due to the screen size in which you were viewing the files (28+ inches), but we understood where you were coming from and told you the delivery time of our corrections. However, you outright declined to have us complete the revisions you requested and you asked for a refund. After reminding you of our no refunds policy you initialed in our contract, you said you understood and that it would be easier for you to make the edits yourself because you had a specific idea in mind. Despite all of this, we would still like to offer you 3 additional weeks of support time to complete any revisions you request. If this is the end of our journey, we understand, and we wish you and your company nothing but success.

Tiffany N.

"I knew my time would be better spent working with my clients while I left the workflow process to a pro. I've tried to create my own HoneyBook system in the past, and it was time-consuming and frustrating. Don't hesitate - do it!! Take back your time, and let Kelli do what she does best. I've already walked a handful of clients through my new system, and it feels so great knowing each step of their journey is 100% thought out and on-brand.”

Response from
Tiffany N.

Kaelee F.

"Before having my workflows completed I felt unorganized with my onboarding system as a new coach. Now, after working with Kelli, I feel empowered with my new workflows and guides/templates - all the things! Kelli was easy to work with, a lovely person, and she knows her stuff! Hire her before she’s booked! I feel confident, organized and excited to use HoneyBook how it’s meant to be used."

Response from
Kaelee F.

Nicole K.

"I was spending too much time creating custom emails, proposals, and other communications every time someone new reached out to me. I didn't have any automated workflows in place – everything was manual. I'm looking forward to getting more of my time back, now that I have automated (and beautiful!) workflows in place. I'm also excited that my clients will get an amazing experience throughout their journey with me.

If clients are at the heart of your business, you need to have a great client experience in place! This is an important investment that will pay off EVERY time someone new inquires about your services."

Response from
Nicole K.

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