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Caitlyn Gray
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Caitlyn Gray

Systems and Strategy
Your client experience deserves more than scattered spreadsheets and wishful thinking. That’s why I help business owners streamline their workflow with HoneyBook—so you can run your business with clarity, confidence, and profitability (minus the chaos). Still, considering the DIY route? I get it. However, time is too valuable to waste on setups that lead to frustration, missed leads, and wasted hours. A pro setup means no guesswork—just smooth growth and a system that works from day one.
Yellow Rating Star
5.0
(86)
user reviews
45
completed projects
English
Location Icon
Eastern, IA

About

Your client experience deserves more than scattered spreadsheets and wishful thinking. That’s why I help business owners streamline their workflow with HoneyBook—so you can run your business with clarity, confidence, and profitability (minus the chaos). Still, considering the DIY route? I get it. However, time is too valuable to waste on setups that lead to frustration, missed leads, and wasted hours. A pro setup means no guesswork—just smooth growth and a system that works from day one.

Service Expertise

HoneyBook Setup
HoneyBook Optimization
Clientflow Mapping and Strategy
Automation
Business Strategy and Coaching
Template Design
Lead Capture

Industry Expertise

Photographers
Social Media
Virtual Assistants
Web Designers
Business Consultants

Services & Rates

VIP Week Collab: HoneyBook Setup + Revamp
A VIP Week is a done-for-you experience designed for service-based entrepreneurs who need their backend systems running smoothly—yesterday. For one week, I focus solely on your setup, delivering customized automation, branded client experiences, and everything you need to manage your business effortlessly. ‍ Includes: Strategy session Automation built for ONE service offering Custom designed forms Fully optimized lead pipeline Packages, scheduler, invoices Canned emails Video tour of custom workflows Q&A wrap-up call
Expand Description

A VIP Week is a done-for-you experience designed for service-based entrepreneurs who need their backend systems running smoothly—yesterday. For one week, I focus solely on your setup, delivering customized automation, branded client experiences, and everything you need to manage your business effortlessly.

Includes:

  • Strategy session
  • Automation built for ONE service offering
  • Custom designed forms
  • Fully optimized lead pipeline
  • Packages, scheduler, invoices
  • Canned emails
  • Video tour of custom workflows
  • Q&A wrap-up call
Expand Description
Starts at
$
1,499
Impact Hour: Training + Strategy
In just 60 minutes, we’ll get laser-focused on your priorities and work live through the things you need help with. No fluff, no distractions—just clear, actionable steps to take your business forward. I can also log in live with you during your session to ensure our time is even more productive. Pick a day, complete the questionnaire, and come ready for action! Includes: One 60-minute coaching call with real-time Honeybook guidance and implementation. Full session recording for easy reference anytime. Two days of post-session email support to answer follow-up questions.
Expand Description

In just 60 minutes, we’ll get laser-focused on your priorities and work live through the things you need help with. No fluff, no distractions—just clear, actionable steps to take your business forward. I can also log in live with you during your session to ensure our time is even more productive. Pick a day, complete the questionnaire, and come ready for action!

Includes:

  • One 60-minute coaching call with real-time Honeybook guidance and implementation.
  • Full session recording for easy reference anytime.
  • Two days of post-session email support to answer follow-up questions.
Expand Description
Starts at
$
249

Reviews

October 26, 2022
 | 
Lynda O.

"Caitlyn was a dream! She was so patient and understanding of my frustrations. I never would have figured out the new smart files without her step by step help. I will definitely be calling on her in the future!"

Services Booked: Strategy Call

Response from
Lynda O.

5
October 26, 2022
 | 
Cynthia B.

"Working with Caitlyn was a terrific experience! She went above and beyond to make sure that I fully understood what we were building together. I will recommend her to anyone that is looking for services like this. Thank you again, Caitlyn. You are a ROCKSTAR!"

Services Booked: Strategy Call

Response from
Cynthia B.

5
December 13, 2021
 | 
Patrick C.

"Caitlyn was awesome! She went above and beyond our expectations. She is very detail-oriented, organized, and accommodating to make sure we understood all aspects of the plan she put in place."

Services Booked: Full Service Setup

Response from
Patrick C.

5
April 4, 2022
 | 
Hunter M.

"Where do I begin?! Caitlyn literally took our business to an astronomically new level, where I am able to spend more time with my family doing the things we love! She streamlined our business so that we were able to still be personable while also being incredibly professional. Caitlyn clearly communicated every step of the process, where it was easy for us to make the transition from overworked to streamlined! We are enjoying life while also being profitable! If that’s what you’re looking for, this is your girl!"

Services Booked: Full Service Setup

Response from
Hunter M.

5
October 17, 2022
 | 
Sarah C.

"I love the HoneyBook setup!! The selection style of booking is helping people book our rental upgrades right away instead of waiting forever, so I love that!"

Services Booked: Full Service Setup

Response from
Sarah C.

5
June 17, 2022
 | 
Baleigh R.

"11/10 recommend Caitlyn with System & Strategy!! She is such a gem to work with; her responses are quick and effective, + she absolutely knows her stuff!! She will make sure any and all workflows work best for you and your business. She not only made sure my workflow was a perfect fit for me but easy and professional for my clients!! Book her, you will not go wrong!! I'm so thankful I hired her! She is hands down the best!!"

Services Booked: Full Service Setup

Response from
Baleigh R.

5
 | 
Marly D.

"My experience was fantastic, really, truly fantastic. Everything is streamlined! It's amazing and like a whole new world! I get reminders when I need to send things, it looks really pretty, and I've saved so much more time. Caitlyn was a rock star. She had a great turnaround time, all the right questions, and was able to make edits based on my feedback. It was overall, just a very simple process."

Response from
Marly D.

5
 | 
Caitlin H.

"I loved how Caitlyn REALLY cared about how I wanted all of my workflows and emails. When I didn't have an opinion on something, she told me what she would recommend. I am also glad that she scheduled a video call to go over everything she had done and how everything in my system was nicely automated."

Response from
Caitlin H.

5
 | 
Katie M.

"Working with Caitlyn to move all my business workflows into the system, I cannot imagine my life any other way. Gone are the days of endless and frustrating hours fighting with a process that needed drastic improvement. The end result is beautiful on both my end and for my sweet clients. It makes the process of inquiry, booking, communication, invoice delivery, online calendar booking, continued communication, and completion of the project absolutely streamlined, efficient, and the same across the board."

Response from
Katie M.

5
 | 
Katherine S.

"Caitlyn is the strategic mind I didn’t know I needed to really optimize HoneyBook to work for me! Not only did she introduce me to new features and automations, but also saved me money on other apps that could be done through HoneyBook! She is the BEST - hire her yesterday!"

Response from
Katherine S.

5

Learn from

Caitlyn Gray

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