Deanna Burks

One of the best investments you can make in your business is optimizing your workflows and process to create a more streamlined and profitable business. It’s life-changing when you see just how easy it is to go from inquiry to contract signed and money collected.

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36
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Hendersonville, TN
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English
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Pro Since 
2020
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Setup & Workflows

Configure Company Settings

The company settings start with your contact information details. The setup in this section covers your basic brand customizations, including button colors, header images, and logos displayed correctly. Your custom domain portal and client login screen are customized as well. I also provide customized integrations at this level or provide video tutorials if you prefer. Lastly, I customize your lead sources, project types, project details, and notifications for efficiency.

Setup & Workflows

Configure Company Settings

The company settings start with your contact information details. The setup in this section covers your basic brand customizations, including button colors, header images, and logos displayed correctly. Your custom domain portal and client login screen are customized as well. I also provide customized integrations at this level or provide video tutorials if you prefer. Lastly, I customize your lead sources, project types, project details, and notifications for efficiency.

Setup & Workflows

Configure Scheduling

Scheduling is a great way to give clients an easy way to connect with you in various stages of your project. I'll set up your calendar according to your availability. The setup integrates with multiple applications, email signatures, and other places, saving you a lot of time with back and forth emails. I'll connect your HoneyBook calendar with your Google calendar and help you keep track all in one place. I will also set up multiple HoneyBook calendars for various appointment types if needed.

Setup & Workflows

Email Templates

I love writing for my clients. Once I understand your brand voice, I create a series of emails that take you from the first inquiry to testimonial requests and thank you's. Because each client's needs are unique, I customize them to your specific business and client base. Emails that accompany your other templates are infused with your special touches and provide clarity for your process. When clients get an email from you that I've created, they will feel uniquely attended to by you.

Setup & Workflows

Integrations

Integrations are part of my service as well. I'm familiar with many applications that are a great pairing with HoneyBook. I will work with you to create an integration solution to help you work efficiently. The possibilities are endless, so inquire about your unique need, and I'll research the best method to achieve your desired outcome. Integrations properly implemented can reduce workloads and repetitive tasks, and I love technology for that reason.

Setup & Workflows

Post Setup Support

For post-setup support, I'm available for email, zoom, and phone support. I gather information from you in detail upfront to answer as many of your questions as possible. However, I occasionally have clients with more questions. I find that creating a brief video tutorial puts them right back on track. I'm a show and tell girl, and I love visually explaining things because that's how I learn. However you learn, I'm willing to meet you there to ensure you understand.

Setup & Workflows

Contact Form Setup & Integration

The contact form is a strategically designed tool for optimum conversion. I work with you to ensure the correct type of information is collected so that your client fills you in on the front-end. Once the form is optimized, I integrate it into your current website using the HoneyBook code. The HoneyBook contact form is a critical tool and I'll also work closely with you to ensure that information needed that isn't collected on the form can be easily collected in one of the next steps.

Setup & Workflows

Template Setup

Templates are a game-changer. And designing them for conversion is my area of expertise. With close attention to both function and aesthetics, I ensure that all the templates I design and create, match your brand at every touchpoint. The templates designed include ALL of the HoneyBook template collection from email to brochure and proposal to contract. I even help you customize your payment templates. Every step of the process involves a well-designed template to reduce repetitive tasks.

Setup & Workflows

Training Resources

I offer multiple options for training and support. I have an online course with complete video tutorials on every topic of HoneyBook setup. In addition, when I complete your setup, I provide a customized video tutorial for your HoneyBook account. This tutorial covers all the optimizations made and how they work. I also offer a podcast and create social media stories with snippets of information on my latest hacks, tips, and tricks. My monthly letter is an informative tool as well.

Design & Branding

Template Design

Design & Branding

Branding

Why is branding so important? It’s about how your business is represented and experienced. Every detail of your marketing design tells your story and attracts (or repels) your target audience. It’s about color and photography style. Typography and writing style. The details are often small, but impactful and create a lasting impression when done well. I work with many different types of businesses across multiple industries to create well received brands.

Design & Branding

Brand Collateral

I consider my brand collateral work to include your main brand mark, alternate logos, color palettes, patterns, typography, photography styling, and your brand voice. When your brand is applied to various mediums, it creates recognition and trust. Whether internal or external, anything and everything that you use, your client sees, or the public sees is brand collateral that needs specific attention.

Business Strategy & Coaching

Business Coaching

I often work with clients who know their craft so well. But when faced with tasks like creating proposals, marketing, or even pricing, they feel dread and discomfort. I help my clients understand how to price their work. I work with them to take steps to build self-confidence so they can ask for the compensation they deserve for their work. I also help them create processes that drive sales, create sustainable work, and ultimately make a great living doing what they love.

Design & Branding

Design

I love spirited design! I work with you to tell your story and build your brand so that you can attract the right clients and do the work you love. Good design makes the difference. Potential clients will judge you based on your aesthetics. It's human nature. I apply tried and true design principles to everything I touch. No matter how insignificant the detail may seem, it's worth the extra time to ensure the design is attractive. Everything should be well designed. Everything.

Business Strategy & Coaching

Client Journey Strategy

Business Strategy & Coaching

Brand Strategy

Business Strategy & Coaching

OBM

Marketing & Sales

Instagram

I help clients leverage the power of the Instagram grid to create immersive and engaging feeds that users connect with and crave more. Every post is thoughtfully curated, designed, written, and utilized hashtags. Timing is used to increase engagement. Each period I examine metrics to determine the best course of action for the next period. Stories are used to showcase visuals that don't fit the feed aesthetic. Content strategy is very intentionally crafted, and consistent posting builds trust.

Marketing & Sales

SEO

Reviewing your site for SEO is a great way to be sure you are harnessing the power of search engines. I provide an audit and recommend changes and new approaches to help you increase SEO both organically through SEO and through paid SEM.


Marketing & Sales

Facebook Ads

Facebook can be utilized to target a unique segment of the market with a slightly different approach than Instagram. I use strategic visuals, positing times, and content to engage audience members organically also employing Facebook targeted ads to create an extra boost when necessary. Examining the performance of any digital marketing effort is essential for success.


Virtual Assistant

Blog Management

Virtual Assistant

Social Media Management

Virtual Assistant

General Business Management

Virtual Assistant

Technology / Systems Management

Finance & Legal

Legal

Finance & Legal

Bookkeeper

Finance & Legal

Accountant

Portfolio

Reviews

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Carly M.
November 1, 2021

"I can’t say enough good things about Deanna. I originally reached out to have her help me setup my HoneyBook account, but loved working with her so much that I signed on to have her completely revamp my website, Pinterest, and email campaigns. Deanna joining my team has been a complete game changer!"

Services Booked: HoneyBook Setup, Website and Marketing

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Carly M.

Julio G.
March 1, 2022

"Deanna was amazing to work with! She encapsulated our business perfectly with her elegant branding and web design. She also made everything seamless within HoneyBook. We highly recommend Deanna for you HoneyBook needs."

Services Booked: HoneyBook Setup, Website Design and Branding


Response from
Julio G.

Dakota C.
March 1, 2022

"Deanna revamped my website, created a cohesive brand, and is continuing to assist my photography studio on social media and advertising. Everything turned out perfect. Highly recommend!"

Services Booked: Website, Branding, Social Media and Advertising

Response from
Dakota C.

Kristin B.

"Building a website is stressful - particularly when you are the primary subject or service offering. I'm SO grateful to have found Deanna to guide me through this process. She's technically competent, she has a beautiful design sense, she's fast, she's easy to work with, she provides great training, and she even talked me off the ledge when I was ready to throw in the towel. I'm so very happy to have found her and hope to work together for a long time."

Response from
Kristin B.

Barbees

"The work Deanna did for us with our brand, our website, and our HoneyBook was a game changer. It has definitely made a huge difference in our business."

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Barbees

Susan M.

"What a gift Deanna has for making things more beautiful than you can even imagine. She worked hard with me to arrive at a look that met my needs, my own aesthetic, and elevated my brand. It wasn’t easy, but she never gave up and created some stunning imagery for my online presence. Simply lovely work."

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Susan M.

Lauren F.

"Deanna designed my brochure through HoneyBook! She made it exactly how I wanted it and taught me the benefits of having a brochure. She was very prompt, showed me how to edit, and worked diligently to make sure I was satisfied. If I ever need additional help on HoneyBook I already know who I will be reaching out to!"

Response from
Lauren F.

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